Marketing for an African Powerhouse: How to get your Brand Ahead of the Herd

In my book, “Marketing for an African Powerhouse: How to get your Brand Ahead of the Herd”, I delve into intimate stories and insights from my father’s, MeTL’s, and my own challenging yet rewarding journeys. I share:

• My father’s work ethics and how he transformed one truckload of produce into a modest, respectable trading house.
• The challenges we faced when we almost jeopardized the company’s future due to a lack of understanding of our consumers.
• My approach to changing mindsets before altering work systems.
• The discovery of MeTL’s big WHY and my own wildest dream.
• The strategies I employed to build campaigns for MeTL’s various products, tailored for marketing enthusiasts.
• Lessons learned about Teamwork, Humility, and Giving Back.

Through real-life stories, enriched with motivational speeches, interviews, and resources from passionate individuals, this book is for every business owner, regardless of your company’s size or the mileage of your business journey. Discover how to connect with your audience and achieve personal growth in both business and life.