Who is Fatema Dewji?

Here to help you be the best version of yourself. Guide you in confidently navigating your life and career, breaking through self-imposed limitations and unlocking your full potential, all while crafting a future that truly excites you.

Who is Fatema Dewji?

I’m a marketing director, public speaker, author, business coach, and the owner of FD the Movement, the most uplifting made-in-Tanzanian apparel brand for go-getters like you Very into health and fitness, spiritual and mindful practices, supporting Simba queens, and empowering youth and women to live a wholesome life.

I love marketing, although my journey in it hasn’t always been smooth. Just over ten years ago, you’d have found me in a cramped office, carefully crafting cash flow statements for my finance job—a job I once believed was my dream. However, that dream soon transformed into a nightmare.

It wasn’t until I was 23, investigating why MeTL’s products weren’t selling as expected, that I stumbled upon my escape from finance and discovered my true passion for marketing. I realized my purpose lay in storytelling, connecting with people on a profound level. It took years of self-guided learning and invaluable mentorship to reach this point. Nowadays, my schedule is filled with activities I love: brainstorming marketing strategies for MeTL alongside my team, conducting Coffee Sessions to educate small business owners about effective marketing, and delivering inspiring speeches to motivate young individuals to pursue purposeful lives.

Passionate about marketing, I excel in the art of storytelling and building meaningful connections, shaped by years of self-guided learning and mentorship. In my current role, I actively contribute to MeTL by crafting impactful marketing strategies with my dedicated team. Beyond my directorial duties, I find joy in golf and maintain an enduring passion for entrepreneurship.

Hi there!

I’m Fatema Dewji, the Marketing Director for METL Group, a public speaker, author, and entrepreneur. Over the past decade, I’ve had the privilege of serving as a mentor; guiding, training, and transforming the lives of over 10,000 youths and small businesses.

Through my books, ebooks, and marketing seminars, I’ve empowered millions of learners to tap into their potential. Currently, with my podcast and my new book, “The Alchemy of SELF-LOVE: TRANSFORMING THE SOUL IN MICRO MOMENTS,” I aim to share valuable tips, tools, and insights to help readers prioritize self-love as the cornerstone for personal and professional success.

The lessons I’ve imparted extend beyond personal growth, offering the guidance needed to blossom into a calm, focused leader. Drawing from my experiences amidst extensive roles and responsibilities, I want to assist you in reaching your goals with grace.

For me, it’s a life mission to empower as many individuals as possible to confidently take charge of their lives and careers with ease and simplicity. Join me on this transformative journey, and let’s pave the way for your success.

Currently...

… I’m probably sipping tea or a hibiscus kombucha, dreaming of ways we can all leverage digital marketing to become more profitable. Want to know what lights me up? Helping people harness the power within them to take control of their lives and their business. I believe businesses are, first and foremost, solutions to people’s challenges, so I want to help everyone craft and market their brand story, connect with potential customers and make the greatest impact possible. In case you are new around here, I’m all about uplifting others so they can get from where they are to where they dream of being. I can’t wait to show you exactly what I mean.