Fatema Dewji

• Marketing Director @metlgroup • Fitness junkie • Golfer

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About Fatema

Author of “Marketing for an Africa Powerhouse” (Buy Now). Fatema Dewji grew up in Tanzania and went to Georgetown University for her undergraduate studies in Finance and Management. In 2010, she started working at MeTL (Mohammed Enterprises Tanzania Limited), one of the largest business houses in Africa. She is the marketing head of MeTL and founder of Educate, Empower & Inspire—a platform she uses to inspire those around her. With burning passion and gentle warmth, she has launched a series of videos on Marketing and Leadership with topics that include: Focusing on your customers; maintaining a connection with your consumers; the makings of great leaders; and finding your purpose in business as well as in your personal life. Her other videos cover motivational messages of gratitude, self-worth, and emotional resilience. She has also conducted over 50 interviews with fascinating people from different backgrounds. Her vision is to make a difference globally.

Books

What do people say about fatema

Testimonials

  • This book is such an inspiring story of a young woman who has found great success in business and in life.  Drawing on her own experiences, including the obstacles and challenges she faced in becoming a success, Fatema Dewji provides powerful and practical lessons throughout the book.  Her story is so compelling! Whether you want to achieve greatness in business or achieve the greatness of who you are, this book is a MUST read
    Robert J. Bies,
    Ph.D., Professor of Management, Founder of the Executive Master's in Leadership Program, Georgetown University
  • I have always been inspired by Fatema’s personal discipline and how that influences her business decisions. Maybe a perfectionist, but as a thorough and focused person, she is very detailed and I think that’s what makes her excel in marketing
    Faraja Nyalando
    Founder of Shule Direct/ Ndotohub
  • A remarkably inspiring, instructive and informative journey sparked by a relentless attitude and a passion for connection with people [consumers]. Fatema Dewji's story provides an insider perspective on building, scaling and leading one of the most important and often overlooked facets of business, at a multinational powerhouse. More broadly, it is a story of learning and tenacity, relatable to anyone with goals and ambitions
    Raza Munir
    Entrepreneur / Education Entrepreneur / Technology Entrepreneur / Founder of Climb Credit Forbes 30 Under 30
  • What Fatema has presented is a perfect Business and Case study that must be taught in Business Schools on Marketing concepts then and now. She has through her journey taken the readers through the challenges and success of most Home Grown companies in Africa who are striving to and some have become the Local Multinationals of the Continent. She is a refreshing change on the African marketing scene and is one to watch as she transforms the realms of Marketing.
    Fatima Alimohamed
    Founder and CEO African Brand Warrior. Former General manager Wilmar International
  • What Fatema has presented is a perfect Business and Case study that must be taught in Business Schools on Marketing concepts then and now. She has through her journey taken the readers through the challenges and success of most Home Grown companies in Africa who are striving to and some have become the Local Multinationals of the Continent. She is a refreshing change on the African marketing scene and is one to watch as she transforms the realms of Marketing.
    Feroz Nath Khosla
    Vice President, Investment Banking Professional
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Blog

Creating brand value @ Forbes Women Africa

Discussing The significance of creating brand value, how I connect with my customers and make

Coffee with Fatema session

We discussed tackling peer pressure and career building. Contrary to what people think, peer pressure

The right kind of marketing can work

The right kind of marketing can work like magic for your brand. - On February