This book is such an inspiring story of a young woman who has found great success in business and in life.  Drawing on her own experiences, including the obstacles and challenges she faced in becoming a success, Fatema Dewji provides powerful and practical lessons throughout the book.  Her story is so compelling! Whether you want to achieve greatness in business or achieve the greatness of who you are, this book is a MUST read

I have always been inspired by Fatema’s personal discipline and how that influences her business decisions. Maybe a perfectionist, but as a thorough and focused person, she is very detailed and I think that’s what makes her excel in marketing

A remarkably inspiring, instructive and informative journey sparked by a relentless attitude and a passion for connection with people [consumers]. Fatema Dewji's story provides an insider perspective on building, scaling and leading one of the most important and often overlooked facets of business, at a multinational powerhouse. More broadly, it is a story of learning and tenacity, relatable to anyone with goals and ambitions

What Fatema has presented is a perfect Business and Case study that must be taught in Business Schools on Marketing concepts then and now. She has through her journey taken the readers through the challenges and success of most Home Grown companies in Africa who are striving to and some have become the Local Multinationals of the Continent. She is a refreshing change on the African marketing scene and is one to watch as she transforms the realms of Marketing.

What Fatema has presented is a perfect Business and Case study that must be taught in Business Schools on Marketing concepts then and now. She has through her journey taken the readers through the challenges and success of most Home Grown companies in Africa who are striving to and some have become the Local Multinationals of the Continent. She is a refreshing change on the African marketing scene and is one to watch as she transforms the realms of Marketing.